expression of Gutenberg technology; that is, of uniform and 
repeatable processes applied to all aspects of work and living. 
TV brought a questioning of all mechanical assumptions about 
uniformity and standardization, as of all consumer values. TV 
brought also obsession with depth study and analysis. 
Motivation research, offering to hook the ad and the id , became 
immediately acceptable to the frantic executive world that felt 
the same way about the new American tastes as Al Capp did 
about his 50,000,000 audience when TV struck. Something 
had happened. America was not the same.

     For forty years the car had been the great leveller of 
physical space and of social distance as well. The talk about 
the American car as a status symbol has always overlooked the 
basic fact that it is the power  of the motorcar that levels all 
social differences, and makes the pedestrian a second-class